Blog (17)

Wednesday, 16 September 2020 03:07

Covid-19 and Business Models changes for LATAM

Written by


“En Rio Revuelto, Ganancias de Pescadores”. This Spanish saying means that there is somebody ready to take advantage of change, which captures well the opportunity to serve the growing digital citizens that has sprung up due to the pandemic market disruption.

Monday, 20 April 2020 22:13

IT Vendors on a Covid-19 affected LATAM

Written by


We think it would be useful to share some insights and thoughts about how IT vendors could monitor LATAM as it goes through the Covid-19 pandemic.

Friday, 10 January 2020 11:09

Developing Business in Latin America in 2020

Written by

Mapa_banderasReviewing the economic forecast, understanding the business climate, and deciding the go-to-market model are elements that an executive might consider when exploring how to drive new revenues in Latin America (LATAM). We’ll tackle each of these topics and suggest which one may be more critical in an internationalization process.

Tuesday, 15 October 2019 13:43

On Digital Transformation

Written by

LOn Digital Transformationatin America’s leading companies are very much committed to better serving their customers through the aggressive implementation of digital transformation initiatives.

These efforts are being supported by Agile and DevOps principles that encompass people, processes and technology. Its fascinating to see how large enterprises in the region have launched new organizational structures around “tribes” or agile teams, for application development teams and business units alike; set goals around new metrics that measure the speed of delivery, value and quality of new or enhanced services; and the myriad of technology adopted to achieve continue integration, testing, deployment and monitoring. And although digital transformation projects are very prevalent in the financial services industry, there are also active efforts in industries such as Telco, Retail, Media, Industry, and Government.

The potential addressable market and the overall level of investment in the sector are the number one requirement that Venture Capitalists (VC) need to see before investing in software firms rising in the Cyber/Information Security sector.

Monday, 24 December 2018 08:59

LATAM, Business Environment 2019

Written by

Overall, 2019 is looking to be a good year for Latin America
2018 had significant headwinds for the region: the electoral cycles in three large countries, Brazil, Colombia and Mexico; the economic adjustments in Argentina; and a transitional government of president Temer in Brazil after the impeachment of president Rousseff in 2016.

Traditionally, most Latin America Countries are not early adopters but when LATAM gets momentum, the market ignites.

During the last months, several countries in Latin America have been very active in their local cybersecurity regulations especially in the banking and financial industry.  A mix of factors have developed a perfect storm: structural factors like the GDPR replication effect, serious hacking attacks to financial institutions in Mexico and Chile, and new regulations in countries like Brazil, Colombia, and Chile.


IT companies with growing revenues and strong mindshare in their home market need to determine early-on when to start their internationalization processes.
This question has become much more time sensitive and strategic as the cost of information has gone down significantly. Barry Downs and Paul Nunes, in their 2014 book “Big Bang Disruption” captures this issue well when they state:

  • “Consumer no longer have any excuse for making and uninformed purchase”
  • “The cost of search has fallen below the cost of regret”
Friday, 06 April 2018 10:20

How to do business with executives in Mexico

Written by


-What we learned by living and doing business with Mexican decision makers-

Mexico has one of the most iconic cultures in the world and one of the most complex to do business. Besides its well-known gastronomy, the marvelous tequila and traditional mariachi music that with any doubt contribute to support the fact that is top in the Rank of Heritage in Latin America, Mexico is also unique in the way companies and executives make business decisions. In the past 12 years doing business in Latin America I have participated in several conversations with other executives about the Mexico uniqueness in the way they make decisions. These are some notes prepared to document the Mexican way to decision making process that will provide some clues to succeed doing business with the second economy of the region.

Tuesday, 20 March 2018 15:01

The Demographics of Latin America

Written by

demographicsIn the book “The Rise and Fall of Nations” by Ruchir Sharma from Morgan Stanley, the author presents 10 factors that are critical for a country economic success. His first chapter is on population since demographics plays such a critical role in a nation’s wealth creation.

Countries with a growing talent of workers like India tend to experience much faster growth that countries that their population are shrinking like Japan and Italy. Note also that there is a lag between the change in GDP and population growth since it takes time for a new borne to reach working age.

Page 1 of 2